Basic is a textile and home décor brand, born out of the cosmic encounter of Anat and Einat, two ocean loving girls who discovered they share a telepathic passion for wild raw materials.
After having established itself in Israel, with a loving stylish following of loyal customers, Basic is now excited to venture out to the big wide world with its flagship product – quality, soft and almost addictive bedding, made of 100% organic combed ring spun cotton, with printed text and in a monochromatic palette of shades of white, grey and smoked.
Basic believes that the bedroom is not just a functional space, but rather, it is an intimate shrine, connecting people to their inner souls through their dreams. Sleep is a profound, wild and cosmic experience, and bedding is an inseparable part of it.
Basic’s high-quality cotton bedding sets swathe you in infinite softness, reinventing the experience of sleep. you’ll never know unless you try it.
Basic was born in the spring of 2009, as a boutique series of seasonal sales of items lovingly designed, stitched, printed, carved, sanded and painted by Anat and Einat, doing it all with their own bare hands.
The dream was to collect and produce only the kind of things they would want for themselves. Their passion for creating and their love of natural materials ultimately led them to hand-make almost everything on their own.
Their distinct style quickly stood out in the local scene. Houseware, towels, carpets, throw pillows, bedding – Basic’s items were sold in boutiques all over Israel and the brand became very popular among Israel’s top architects, interior designers and connoisseur consumers. As their success grew they needed their own space which would function as both a workshop and a store.
Seashells, old boats and oars washed ashore, strands of rope, wood, linen, iron and driftwood – these, and other, magical raw materials can be found in their concept store, hidden between a tangerine orchard and an olive grove, surrounded by herons and spur-winged lapwings, just a short drive from the Mediterranean.
That’s where every season Basic’s special, delightful sleep collections emerge from.